ZODIAC LAUNCHES REDEVELOPED AND FLEXIBLE LOYALTY PROGRAM FOR POOL PROS

SAN DIEGO – Feb. 26, 2018 – Zodiac Pool Systems LLC (Zodiac), a leading manufacturer of innovative automatic pool cleaners and pool equipment, has reconfigured its Loyalty Program, designing it to best reward pool professionals for how they do business.

Broken down into four separate programs, dealers can start benefiting right away simply by signing up for Zodiac Rewards, the entry-level program that allows members to earn points on purchases which can be redeemed for various products or services. At this base level they can also access useful business tools and resources. Once a Zodiac Rewards member, a dealer can contact a Zodiac representative about earning even more through one of three channel Loyalty Programs.

These programs include ProEdge™ for builders, Zodiac Pool Pro Network™ (ZPPN) for service providers and a newly launched program, Dealer Select™, for retailers. Each program is designed to provide benefits that uniquely support the dealer’s business type, ensuring that the rewards provided are desired and impactful. The new program design also allows for more flexibility to support companies that are multifunctional in their services.

ProEdge, ZPPN, and Dealer Select support Zodiac’s most loyal customers with valuable resources aimed at helping them be successful and provide plenty of perks in appreciation for their dedicated business. From custom marketing services and business management software, to exclusive products and rebates that help them compete against the internet, Zodiac loyalty programs provide everything members need to grow their business.

“We put the needs of pool professionals first because we know that when they succeed, we succeed,” said David Nibler, senior vice president, professional channel at Zodiac Pool Systems. “That approach is at the core of our values and it’s why we’ve innovated programs like Trade Series Exclusive and invest so heavily into driving business to our customers. We want them to take full advantage of those efforts and with the addition of Dealer Select, we now have a loyalty program that supports all three subsets of the pool industry— no matter what type of work they specialize in.”

The new Dealer Select is an innovative loyalty program specifically designed to help retailers build their brand, generate foot traffic to stores and greatly reward retailers for selling Zodiac products. Leading the pool industry with unparalleled support for retail storefronts, Zodiac has long-established initiatives designed to improve profit margins for retailers. This includes specialized marketing events like Polaris and Zodiac Days, Trade Series Exclusive products that can't be sold online and in-store Bulls-Eye Rebates and Extended Warranties to provide their customers with the best deals. Dealer Select takes it to the next level by providing higher reward earnings, access to Bulk Purchase Programs to help with profitability, enticing POP displays, and digital and print marketing services — all developed to make retailers more competitive in today's market.

Built specifically for independent pool service, repair, and renovation professionals, Zodiac Pool Pro Network (ZPPN) allows pool servicers to earn up to five percent cash back on all Zodiac products purchased and auto-fills their rebate onto a ZPPN VISA card, making it easy to receive and spend their hard-earned cash. ZPPN members also receive priority access to Zodiac’s Service Hotline — ensuring servicers get answers fast when they need them most — and they get tremendous discounts on parts through a Bulk Purchase Program. Additionally, ZPPN members can take part in a multi-day business symposium hosted by Zodiac and utilize iON Pool Care Software — both developed to empower and provide valuable resources to aid the growth of their business.

ProEdge is the industry-leading builder loyalty program designed to maximize rewards for dealers whose business model is focused on new construction. With extended customer warranties, print and digital marketing services, access to Zodiac’s proprietary ProEdge Build software and more, the ProEdge program provides builders with everything they need to grow their business while being rewarded for purchasing and installing Zodiac products.

“ZPPN program benefits have helped us in the internet battle, and the cash rebates let me buy what I need,” said Nick Johnson of Johnson’s Pool Service & Repair in Citrus Heights, CA. “It‘s the perfect solution for my company.”

Pool professionals are encouraged to contact their local Zodiac representative to determine which Zodiac loyalty program is best for how they conduct business: ProEdge, ZPPN or Dealer Select. Additionally, any pool pro, regardless how big or small, can enroll in the base level Zodiac Rewards program where they can earn points towards electronics, clothing and apparel, Zodiac products, trips, and more. For information on the Zodiac Rewards program, including all three loyalty programs visit the new www.zodiacrewards.com.

About Zodiac Pool Solutions
Zodiac Pool Systems LLC, a subsidiary of Zodiac Pool Solutions, is a global leader in premium equipment and products for in-ground residential swimming pools and spas. The company has a rich heritage of innovation excellence dating back more than 100 years and markets its product lines under the leading brand names of Zodiac®, Polaris®, Jandy® Pro Series, Nature2®, Cover-Pools®, and Grand Effects®. Zodiac is an industry leader in innovative technologies and IoT connected equipment. To learn more about Zodiac, visit www.zodiac.com or call 800-822-7933.

Media contact:
Chancelor Shay
cshay@wrightoncomm.com
858-755-5411 ext. 5